Optimally
Your everyday food guide

Real food.
A clearer way
to eat.

Understand what’s in your food.
Discover what nourishes you.
Make better choices, one meal at a time.

Download on the
App StoreMeet the app

Thoughtfully built for iPhone.

Eggs, pasteurized milk, blueberries and sardines on a sunlit kitchen counter
Optimally showing an apple rated 86 with its food quality explanation
Food, understood.A little clarity goes a long way.
Whole foods firstMicronutrients matterEvidence you can explore
A little help, every day

From “is this good?”
to understanding why.

At the shop, in the kitchen, or planning your next meal. Optimally turns food information into something you can actually use.

Understand your food
An apple rated 86 in Optimally, with an explanation of its modest protein and nutrient contribution

A score is the beginning of the explanation.

The Optimally approach

Nourishment
comes first.

A practical way to eat, inspired by Aajonus Vonderplanitz’s focus on animal foods and Ray Peat’s interest in nutrition, and informed by research across dietary patterns.

Explore the thinking
  1. 01

    Start with real food.

    Make familiar, minimally processed foods the foundation. Eggs, fish, meat, fruit, tolerated dairy, and roots are a good place to start.

  2. 02

    Look beyond macros.

    Protein and energy matter. So do the vitamins and minerals your food contributes. Optimally helps bring them into the picture.

  3. 03

    Make room for you.

    Choose foods you enjoy and tolerate. Your allergies, preferences, appetite, and daily life still matter.

A bowl of plain yogurt with berries
Simple everyday staplesFruit, eggs, fish, and dairy you tolerate.
Cooked salmon with potatoes and carrots
Meals you want to come back toProtein, satisfying roots, and variety.
Why I built Optimally

Eating well should
be easier to understand.

“I want to help people eat real, healthy food. Too often, we don’t realise what’s in the modern foods we eat every day.”

That is the reason behind Optimally. Food packaging makes promises. Diet advice pulls in different directions. A simple question like “what should I eat?” can become unnecessarily complicated.

I built Optimally to make the ingredients clearer, bring nourishing foods back into focus, and give people a useful place to start.

From the founderThe idea behind Optimally
Curious by nature

Inspired by ideas.
Informed by evidence.

Different diets ask useful questions. We take those questions seriously, then look at what the research can actually tell us.

Author perspective

Primal Diet

Aajonus Vonderplanitz’s approach centres on raw animal foods. It inspires our attention to animal foods and food quality; Optimally uses safe preparation rather than adopting his raw-food protocol.

Aajonus in his own words
Author perspective

Ray Peat

His interest in fruit, dairy, energy, and nutrient adequacy helps shape our food ideas. His essays are inspiration; they do not establish that a Peat-style diet improves health.

Read Peat’s milk essay
Human trial

Mediterranean

The reanalysed PREDIMED trial found fewer major cardiovascular events in older, high-risk adults assigned a Mediterranean pattern with olive oil or nuts.

PREDIMED · NEJM, 2018
Human trials

DASH

DASH trials support a varied pattern rich in fruit, vegetables, and low-fat dairy for lowering blood pressure. That reinforces looking at the whole pattern and its nutrients.

The research · NHLBI
How we decide what belongs in the approach

Aajonus Vonderplanitz and Ray Peat offered distinct ideas. Their writing helps explain our inspirations, but does not prove this combined approach improves health. Our everyday foundation is properly cooked meat and eggs, and pasteurised dairy: raw animal foods can carry harmful germs. Read CDC’s food preparation guidance.

We favour practical ideas that fit the human evidence. In Hall’s controlled 2019 trial, 20 adults ate more and gained weight on the ultra-processed menu than on the minimally processed menu over two weeks each. It supports the food-first direction; it does not show that all packaged food is harmful. Read the NIH study summary.

We favour whole fruit over making juice or added sugar a daily foundation. Unsaturated fats remain part of a varied diet. Peat’s views on sugar and polyunsaturated fats are not a reason to override human evidence. Read WHO’s healthy diet guidance.

These studies tested their own dietary patterns, not Optimally. Our approach is a product philosophy informed by research, and has not been clinically shown to be the best diet. Food scores use the app’s own criteria; source links let you examine the reasoning.

The full diet matters more than a single food. Your needs and tolerances matter too.

The Optimally library

Better questions.
Clearer food choices.

Explore the ideas behind the app and practical ways to understand the food you buy.

01 · Primal

A whole-food approach, with reasons you can explore.

02 · Ray Peat

Bring your interest in nutrition to the grocery shelf.

03 · Food scanning

Find the food scanner that fits the way you eat.

Explore all the guides
A few things you might wonder

Let’s make it
clear.

More help
What is Optimally?

Optimally is an iPhone food guide. Scan products, understand ingredients, explore whole-food meal ideas, and keep a food log. It brings food quality and nutrition into one place so everyday choices are easier to understand.

Is this a strict Primal or Ray Peat diet?

Optimally draws inspiration from Aajonus Vonderplanitz’s Primal Diet and Ray Peat’s separate writings, especially attention to food quality, animal foods, fruit, and dairy when tolerated. It combines those interests with evidence from other dietary patterns and safe food preparation. There is one Optimally approach, with room for your personal exclusions.

Do I need to count every calorie?

You can start by understanding what is in your food and finding a few meals you enjoy. The food log and nutrition tracking are there when you want more detail; the approach starts with food quality.

What does a food score actually mean?

A score summarises how a food fits Optimally’s criteria using the available ingredient and nutrition information. Being minimally processed does not automatically earn the highest score: fruit can be a useful snack while contributing less protein and a narrower range of vitamins and minerals than our most nourishing staples. The score is a guide, not a diagnosis or a complete judgement of your diet. Missing information and portion size matter.

How does it handle allergies and intolerances?

Your personal exclusions help shape suggestions and alerts. A database or photo can be incomplete, so always read the physical package and follow your own allergy guidance. A high food score never makes an allergen safe for you.

One meal at a time

A little more clarity.
A little more nourishment.

Meet your everyday companion for understanding food.

Download on the
App StoreOptimally for iPhone